Rogan painting was initially practiced in several locations in the Kutch region. The painted fabric was mostly purchased by women of the lower castes who wanted to decorate clothing and bed coverings for their weddings.Therefore, it was a seasonal art, with most of the work taking place during the several months when most weddings take place. During the rest of the year, the artisans would switch to other forms of work, such as agriculture.
With the rise of cheaper, machine-made textiles in the late 20th century, rogan-painted products became relatively more expensive, and many artists turned to other occupations. Ultimately, only one family, the Khatris of Nirona, Gujarat, continued the craft
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